How to Align Marketing and Sales Enablement in a Travel Business
Marketing creates demand. Sales enablement converts it. When these functions operate in silos — which they do in most tr...
Tag
#B2B Marketing
No articles found for ""
BDM Training Guide for Tour Operators
Business Development Managers (BDMs) are the growth engine of every tour operator. They are responsible for expanding th...
Marketing Manager Training Guide for Tour Operators: Building Commercial Marketing Leaders
Tour operator marketing sits at the crossroads of B2B trade engagement and B2C consumer demand generation. The marketing...
Tour Operator Marketing Strategy: Balancing B2B Trade and B2C Consumer Channels
Tour operators face a unique marketing challenge: they need to market to two fundamentally different audiences simultane...
Trade Sales Executive Training Guide for Airlines
Airline trade sales executives are the critical link between carriers and the travel agency networks that sell their sea...
BDM Training Guide for Cruise Lines
Business Development Managers (BDMs) are the engine of cruise line trade distribution. With over 70% of ocean cruise boo...
BDM Training Guide for Airlines
Airline Business Development Managers (BDMs) are responsible for growing the carrier's share of the travel trade market....
How Travel Businesses Are Using AI for Content Creation and Marketing
Travel is a content-hungry industry. Destinations change seasonally, products update constantly, and customers need insp...
How AI Content Generation Is Helping Travel Businesses Create Marketing at Scale
Travel businesses have a content problem. Not a lack of information — most have plenty of product data, destination deta...
10 Travel Industry Conferences and Events Worth Attending in 2026
Trade events remain a significant investment for travel businesses — typically £2,000-£15,000 per event when you include...
What Is a Travel Trade Partnership? How Tour Operators and Agents Work Together
A travel trade partnership is the commercial relationship between a tour operator (who creates and packages holiday prod...
Trade Sales Executive Training Guide for Cruise Lines
Cruise line trade sales executives are responsible for one of the most relationship-dependent commercial functions in th...