Case Study: How a European Tourist Board Increased Agent Bookings by 35%
A European national tourist board responsible for promoting a popular Mediterranean destination to the UK travel trade f...
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Case Study: How an Attraction Grew Trade Channel Revenue by 55% Using AI Training
This case study examines how a major heritage attraction transformed its travel trade sales by implementing AI-powered a...
How to Use AI to Analyse Travel Sales Performance and Identify Coaching Gaps
Most travel businesses know how their team is performing in aggregate — total revenue, total bookings, overall conversio...
Travel Sales Enablement Benchmarks 2026: Where Does Your Team Stand?
Every travel business believes it's doing a reasonable job of enabling its sales team. Few have the data to confirm or d...
The Real Cost of Travel Agent Training: Industry Benchmarks and Hidden Expenses
Travel businesses consistently underestimate their training costs because they only count the obvious expenses — course...
Online vs In-Person Travel Agent Training: Which Delivers Better ROI?
This debate has been running since the first travel eLearning module went online in the early 2000s. Proponents of in-pe...
Case Study: How a Cruise Line Increased Agent Bookings by 40% with AI Training
This case study examines how a mid-sized cruise line transformed its trade training programme using AI-powered enablemen...
The Travel Industry eLearning Adoption Report: Trends, Budgets, and Technology
The travel industry's relationship with eLearning has evolved rapidly. Pre-2020, digital training was a supplement to cl...
Understanding the Visitor Economy: How DMOs Measure and Communicate Economic Impact
Tourism's economic impact is both the DMO's strongest argument for funding and one of the hardest things to measure accu...
The ROI of Cruise Sales Training: What the Data Shows
Cruise sales training is one of the highest-return investments a travel business can make — but proving that return requ...
The Cost of Poor Hotel Training: Staff Turnover, Bad Reviews, and Lost Revenue
Hotels don't always see the cost of poor training on their P&L. It doesn't appear as a single line item. Instead, it fra...
DMO Analytics Dashboards: Turning Visitor Data into Marketing Decisions
DMOs sit on more data than most realise — website analytics, social media metrics, email performance, visitor survey res...