How DMOs Market Sustainable Tourism Without Greenwashing
Sustainability is no longer optional for destination marketing. Booking.com's sustainable travel report shows 73% of tra...
Category
Industry Insights
Trends and analysis of the travel market
No articles found for ""
How Travel Agencies Can Compete with OTAs Through Superior Sales Enablement
The narrative that online travel agencies will eventually eliminate traditional travel agents has been repeated for two...
Travel Agent Training Completion Rates: Why Most Programmes Fail
Here's a number that should concern every travel business investing in agent training: across the industry, the average...
How to Align Marketing and Sales Enablement in a Travel Business
Marketing creates demand. Sales enablement converts it. When these functions operate in silos — which they do in most tr...
Travel Industry Trends 2026: The Complete Guide to What Is Shaping Travel
The travel industry in 2026 is defined by acceleration — of technology adoption, consumer expectation, workforce transfo...
Will AI Replace Travel Agents? Why the Answer Is More Nuanced Than You Think
The question surfaces in every travel industry conference, every team meeting, and every LinkedIn thread about AI in tra...
DMO Marketing: The Complete Guide to Destination Promotion in 2026
Destination Marketing Organisations (DMOs) face a unique challenge: they're marketing a product they don't own. Hotels s...
Sustainable Travel Trends: What Every Travel Business Needs to Know
Sustainability has shifted from marketing differentiator to business essential. Consumer demand, regulatory pressure, an...
The Travel Sales Conversion Benchmark Report: Close Rates and Revenue Data
What constitutes a "good" conversion rate in travel? The answer varies dramatically by channel, product type, customer s...
How to Build a Hotel Training Budget That Delivers Measurable ROI
Training budgets in hospitality are perpetually under pressure. When margins tighten, training is often the first cut —...
DMO Stakeholder Management: How to Report Marketing Impact to Funders and Partners
DMO funding depends on demonstrating value. Whether funded by local government, national tourism agencies, industry levi...
Tour Operator Profit Margins: Industry Benchmarks and How to Improve Yours
Tour operating is a high-revenue, low-margin business. Understanding where your margins sit relative to industry benchma...