Airline GDS Training in the Age of AI: What Has Changed and What Agents Need Now
For decades, GDS training was synonymous with airline agent training — learning cryptic commands, fare display formats,...
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Airline Industry
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Measuring Airline Trade Training Effectiveness: 8 KPIs to Track
Airlines invest £500,000 to £2M+ annually in trade training — but most cannot answer the basic question: "Is our trainin...
How to Sell Seat Selection, Lounge Access and Baggage Upgrades
Seat selection, lounge access, and baggage are the three highest-revenue ancillary products in airline distribution — an...
Airline Trade Portal vs AI Training Platform: Which Drives Better Engagement?
Every major airline operates a trade portal — a website where travel agents access booking tools, product information, a...
Airline Loyalty Programme Sales: How to Train Agents on Frequent Flyer Upgrades
Airline loyalty programmes influence over £300 billion in annual travel spending globally, according to IATA. Yet most t...
How to Create Airline Product Content That Travel Agents Actually Engage With
Airlines create enormous volumes of trade content — product guides, route announcements, fare updates, cabin specificati...
Codeshare and Alliance Selling: Training Agents on Complex Partnerships
Airline alliances and codeshare agreements connect over 60 airlines into three global networks — giving agents the abili...
The Complete Guide to Airline Trade Sales Training and Agent Engagement
The travel trade remains a critical distribution channel for airlines, accounting for 30-55% of revenue for full-service...
Airline Glossary: 40 Terms Every Travel Agent Should Know
Airline terminology can be complex — from fare classes and distribution technology to cabin products and loyalty program...
How Airlines Use AI Training to Scale Trade Engagement Across Markets
Airlines operate across dozens of markets, each with its own agent networks, competitive dynamics, and cultural contexts...
Airline Route Launch Training: How to Prepare the Trade Before Take-Off
A new route launch is one of the most commercially important moments in an airline's calendar. The first 90 days determi...
How Travel Agencies Can Maximise Airline Commission Through Better Product Knowledge
Airline commission is the largest revenue stream for most travel agencies — yet the difference between what agencies ear...