Bleisure, Workations, and Digital Nomads: New Travel Segments Creating Training Challenges
The lines between work and leisure travel are dissolving. New segments — bleisure travellers extending business trips, w...
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Sales Enablement
AI-powered sales enablement for the travel sector
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Building Airline-Agency Relationships: A Trade Engagement Playbook
The airline-agency relationship remains one of the most commercially important partnerships in travel distribution. Airl...
12 Sales Enablement Tools Every Travel Business Should Evaluate in 2026
The sales enablement technology market has exploded. Gartner now tracks over 200 vendors in the sales enablement categor...
7 Skills Every Travel Professional Needs to Thrive in the AI Era
AI is transforming travel sales, but it's not making skills obsolete — it's changing which skills matter. The travel pro...
How Attractions Can Use Content Studio to Create Trade-Ready Marketing Materials
Most attraction marketing is consumer-focused — website content, social media, and advertising designed to drive direct...
10 Travel Industry Conferences and Events Worth Attending in 2026
Trade events remain a significant investment for travel businesses — typically £2,000-£15,000 per event when you include...
How to Create Sales Playbooks for Travel Products That Agents Actually Use
A sales playbook codifies your best selling practices into a reusable, shareable resource that helps every agent sell as...
How to Create a Travel Trade Sales Programme for Your Attraction
A structured travel trade programme transforms your attraction from a "nice to visit" afterthought into an actively reco...
How Gen Z and Millennial Travel Preferences Are Reshaping the Industry
Millennials (born 1981-1996) already represent the largest travel spending segment. Gen Z (born 1997-2012) is the fastes...
The Rise of Personalisation in Travel: How AI Is Creating Tailored Agent Experiences
Every travel agent is different. An experienced luxury specialist with 15 years of Caribbean knowledge needs fundamental...
Sales Enablement vs Sales Training: What Travel Leaders Get Wrong
A travel agency invests £30,000 in a new training programme. Agents complete product modules on key destinations. Assess...
Travel Sales Enablement Benchmarks 2026: Where Does Your Team Stand?
Every travel business believes it's doing a reasonable job of enabling its sales team. Few have the data to confirm or d...