Reservations Agent Training Guide for Tour Operators: Building High-Converting Booking Teams
The reservations agent is the revenue engine of a tour operator. Every phone call, email, and live chat is a commercial...
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Sales Performance
Best practices for improving travel sales performance
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Building a Sales Coaching Culture in Your Travel Agency
The difference between agencies that grow and those that stagnate is rarely market conditions — it's internal culture. A...
AI Sales Coaching vs Traditional Sales Training: Which Delivers Better Results?
Travel businesses spend £500-£2,000 per agent per year on sales training — yet most agents receive fewer than 8 hours of...
Expedition Cruise Sales: Training Agents to Sell Premium Adventure Itineraries
Expedition cruising is the fastest-growing segment of the cruise industry, with CLIA reporting 25-30% annual growth in e...
Comparison: Travel Sales Training Platforms and Coaching Tools in 2026
Choosing the right training platform is one of the most consequential technology decisions a travel agency makes. The wr...
How to Train Travel Agents on Objection Handling Without a Classroom
"I can book it cheaper online."
How to Sell Bali: A Travel Agent's Destination Selling Guide
Bali occupies a unique space in the travel market — it is simultaneously aspirational and affordable, spiritual and indu...
How to Sell New York: A Travel Agent's Destination Selling Guide
New York City is the world's most iconic city break — a destination that sits on virtually every customer's bucket list....
The Business Case for AI in Travel Training: ROI Data and Executive Summary
This article provides the evidence and framework decision-makers need to evaluate AI-powered training and enablement for...
How Travel Agencies Can Maximise Airline Commission Through Better Product Knowledge
Airline commission is the largest revenue stream for most travel agencies — yet the difference between what agencies ear...
Business and First Class Selling: Training Agents to Upsell Premium Cabins
Premium cabin sales represent the highest-value transactions in airline distribution. A single business class fare can e...
How to Build a 90-Day Sales Performance Plan for New Travel Agents
The first 90 days of a new travel agent's career determine whether they become a high performer or an early leaver. CIPD...